The Hattitude Hand Woven Elegance®


Superior craftsmanship in hats, cashmere and health care

Montecristi Hats


The Marriage of Culture, Art and Timeless Fashion

Only Montecristi and Cuenca hand-woven hats ( Ecuador ) are a UNESCO World Heritage due to their superlative quality in weaving and the length of their tradition surviving many centuries. I took the time to find the best weavers in Montecristi, Ecuador. Most of them happened to be women crafting marvellous pieces in their homes and passionately working to continue their tradition. Hundreds of years improving a savoir-faire has made the Montecristi hat a timeless accessory of matchless beauty. The misconception that a Montecristi hat is equal to a "Panama" hat dates back to 1906 when President Roosevelt in his visit to Panama during the opening of the canal, wore a Montecristi and the press named it thereafter "Panama" hat.  A Montecristi is entirely crafted by hand, using a natural fiber hence environmental friendly.


Montecristi: Sustainable and Organic. A Savoir-Faire requiring extraordinary talent.

Although fine hats are woven in other parts of Ecuador, Montecristi is the cradle of the finest straw hat weaving in the world. It is the most sophisticated of straw hats desired by kings, Presidents, Heads of State  and celebrities to their exquisite craftsmanship and natural fibers. The artisans work at home, each specialized in a skill critical to the making of a hat. The straw goes from house to house and village to village in this region until the piece is complete. There is a magic in the artisans of this legendary region. They work impeccably despite material limitations focused on constantly elevating their own standards of excellence in craftsmanship. 



We craft magic. We craft pieces of superior aesthetic value and matchless beauty that never reach the stores. This is because we bring these bespoke pieces  from the hands of the last artisan in the lengthy process of hat  making directly to you.  We customize your Montecristi hat with innovative designs developed by the Founder.  A luxury rare in the world.  Size, weave type, brim length and shape can be crafted to make your piece and individual piece of art you can wear. Why not combine modern with classic?.

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The Hattitude Hand Woven Elegance